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All newsOur search for strong strawberry varieties
We breed better strawberries. Not just varieties with excellent fruit full of taste and flavour. Our goal is to enable sustainable strawberry cultivation by introducing strong varieties. Varieties which are low in maintenance, less vulnerable for diseases, easier to pick and that can be grown using only biological plant protection. Whether you grow your strawberries the old fashion way in open fields or in a high tech vertical farm we have a variety suitable for your way of working.
Propagation & Sales
We focus on breeding whilst our partners focus on plant propagation and strawberry production. Within Europe we have partnerships with several well-known professional propagators. Looking for someone who can supply plants in your region? Check our propagation & sales partners.
Research & Development
Strawberry breeding is all about selecting and trialing. Annually we cultivate over 50 thousand seedlings. Only a few will make it to introduction. The whole process takes 8 to 10 years of research. This research is not only done by ourselves. We cherish our partnerships with several leading research institutions and trial sites.