Breeding better strawberries

Healthy and tasty, for you to enjoy all year round
scroll down
↓

Latest news

  • Falco firm and tasteful during summer

    8 October 2026
    Last year was an excellent Falco year, a junebearer from the Flevo Berry breeding program. Only a few varieties can stand warm and dry summers and Falco is surely one of them.
  • Florice a brand new variety with memorable taste

    8 October 2026
    If taste is what you are looking for, you should try Flevo Berry’s brand new Florice. A nice shiny strawberry with a distinct shape and excellent taste and flavour.
  • Falco approved by cvpo

    8 October 2026
    Although the variety Falco is already commercially available since 2018 the breeding rights were still not officially granted to Flevo Berry. We are happy to announce that early April the Community Plant Variety Office (CVPO) granted the right and Falco can now officially be marketed without the VGS status (“voorlopige gezondheidsstatus”).

Our search for strong strawberry varieties

We breed better strawberries. Not just varieties with excellent fruit full of taste and flavour. Our goal is to enable sustainable strawberry cultivation by introducing strong varieties. Varieties which are low in maintenance, less vulnerable for diseases, easier to pick and that can be grown using only biological plant protection. Whether you grow your strawberries the old fashion way in open fields or in a high tech vertical farm we have a variety suitable for your way of working.

Propagation & Sales

We focus on breeding whilst our partners focus on plant propagation and strawberry production. Within Europe we have partnerships with several well-known professional propagators. Looking for someone who can supply plants in your region? Check our propagation & sales partners.

Research & Development

Strawberry breeding is all about selecting and trialing. Annually we cultivate over 50 thousand seedlings. Only a few will make it to introduction. The whole process takes 8 to 10 years of research. This research is not only done by ourselves. We cherish our partnerships with several leading research institutions and trial sites.

Latest events

  • Expo-SE 2026

    18 November 2026
    Karlsruhe (Germany)
    Event website
  • Dutch Strawberry Day

    7 January 2027
    ‘s-Hertogenbosch (The Netherlands)
    Event website
  • Delphy International Soft Fruit Conference

    8 January 2027
    ‘s-Hertogenbosch
    Event website